Effective Date: February 20, 2019
Welcome to PixelTrekker!
Personal Information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number.
We refer to this information as “Order Information.”
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
When you visit the Site, we, and certain third parties, collect information about your online activities to provide advertising relevant to products and services tailored to your individual interests (“interest-based advertising”). These third parties may place or recognize a unique cookie or other technology (such as the use of pixel tags). Furthermore, you may see our ads on other websites or mobile apps because we participate in advertising networks. Ad networks allow us to target our advertisements based on a range of factors, including demographic data, inferred interests and browsing context. This technology also helps us track the effectiveness of our marketing efforts.
Sharing your personal information
We do not sell or rent your personal information to marketers or unaffiliated third parties. We share your personal information with trusted third party service providers, with whom we’ve established a business relationship.
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
As described above, we also use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
We work with Google AdWords, Doubleclick, AdRoll and other advertising networks. To learn how to opt out of behavioral advertising delivered by Network Advertising Initiative member companies, please visit the Network Advertising Initative and Digital Advertising Alliance. You may download the AppChoices app to opt out in mobile apps. If you opt out from interest-based advertising, you may see advertising that is not relevant to you.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
How we handle “Do Not Track” signals
At present, there is no industry standard for recognizing Do Not Track browser signals, so we do not respond to them and we do not alter our Site’s data collection and use practices if we see a Do Not Track signal from your browser.
Depending on your location and subject to applicable law, you may have the following rights with regard to the personal data we control about you. For example, if you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The products and services available on the Site are not directed to individuals under the age of thirteen (13).
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us electronically or by physical mail using the details provided below:
PO Box 2598, Soldotna, AK, 99669, United States